Category Archives for "Advertisement"

Why Advertising on TV Is Still Important Even With Streaming

There are a lot of people that have given up on advertising on TV. However, the numbers that many people cite as showing an exodus away from traditional broadcasts, aren’t accurate. They are forgetting to cite the millions of people that still use it, and of course, the people that are using antennas to broadcast individual channels without getting usurped into the streaming media wars. Now, there are some merits that come with advertising in this new era, especially if you’re going to get your brand name recognized by the biggest audience. In fact, there are several elements that come into play when you start to break down why this type of advertising matters.

Advertising On TV Is Still Lucrative

If you were going to run a political campaign, where would your money go? Certainly, you’d utilize the power of your money to work on pay per click, internet marketing, and others. But what about TV? Well, if the latest crop of elections aren’t enough to make you consider why advertising on TV matters, nothing will. You see, millions of dollars, to the tune of hundreds of millions are spent on television advertising spots, and many of which are running every 3 minutes across the nation. That’s because people still pay attention to their television screens, even if millions are using streaming devices to get their news, weather and beyond.

The Price Tag Is Not As High

There are plenty of channels on television that cost very little to advertise on. In fact, if you look at advertising on TV from various perspectives, you could very well get your ad played several times during reruns, and even certain first run shows for under $1,000. That’s right, some channels charge so little, you could have your advertisements in front of hundreds of thousands of people, for the cost of just 1 month of pay per click advertising online.

Television Isn’t Going Away

Even though there are pundits that are scared about the end of modern television, advertising on TV is still a strong connection point. Television in general is not going away, and neither are cable companies. If you read the financial news, you’ll see that the telecommunication companies are getting bigger, more savvy, and creating a complex network of elements to help businesses advertise to more and more people, and through television screens at any given moment. Not only that, with the fervor of sports fans never waning, you’ll always have the ads that come through games, including the Superbowl.

There’s a new start-up that’s taking the last-minute music & sporting events market by storm & it’s called Gametime. Gametime is an app that allows people to find and then buy tickets to any nearby gigs, concerts or sporting events at the very last minute. You could buy tickets up to just 30 mins prior to your desired game kicking-off. The Company was originally founded back in 2013 by a man called Brad Griffith. The capital raised to date is in excess of some $33 million. Over the last few years, there has been a steady improvement in the quality and quantity of tickets available on offer. A lot more professional sports events are now being catered for. In order to make these tickets available to its would be customers, it has to source the tickets from both primary sources and from resellers. Gametime has definitely benefited from the fact that sports stadiums are now going the paperless route and are offering tickets on mobile.

As the product has improved, so too has the marketing. The start-up has now rolled out many new and improved features. They’ve also been able to work on their video advertising which is helping to attract the young audiences who spend a lot of their time using mobile electronics such as smartphone and tablets. Their recent Video Spot marketing campaign on Facebook managed to get over 4 million views & this drastically drove up sales.

One of the great features that they now include is Snap & Sell. If the user takes a photo of a paper-based ticket, they can then upload it to the marketplace and price it up automatically. With the new injection of funding, expect new event discovery features for those looking to buy tickets and new tools to help improve the service for ticket suppliers.

What is modern about the advertisement?

   The advertisement is a crucial part of any modern company. It is very important to be advertised. There are many great ways and concepts on which company may function but in the modern times of free market and competition, this has become impossible without proper marketing. Large companies are investing huge amounts of money into the advertisement world. It is important that few basic things are understood, and everything will be fine.

    Saul-Creative_Real-Estate-Marketing-Consulting_ConsultantFirst of all, when it comes to newly formed companies, quality of work is your first element which is essential. You need to do your work with the greatest quality which exists to survive. This can be hard, but people know how to appreciate good work. Next thing without you cannot survive effectively is the understandable price. You need to work for a price which is good for you. That considers a pay that pays your expenses and taxes and on the other hand is approachable to your customers. The third and in the modern times most important thing is good marketing. You need to advertise yourself as much as you can and attract customers of any sort. In this way, you will make a good business.

    In the modern times, there are many great ways of making great advertisements for your company. One of the most popular of them is Internet. The Internet is quite useful for making online companies because it is tax-free, and you can have as many employees as you want.  First of all, you can turn to Facebook for advertisement. One of the best ways of advertisement via social networks is making pages on these networks. This is easy and free, and millions and millions of people can see this. This can be quite useful if you are an online company. People can hire you for some job from far parts of the world.Internet-Marketing

    Next great way of online advertisement is YouTube. You can create cool commercial and upload it to YouTube. This commercial can be seen by all sorts of people in a video and a video they will more likely to remember than the page on Facebook. It can be easy and simple and have some cool tune in it. Of course, you need to create a web page where people should be able to get and to see what products you are offering and what services can you provide for them. This can be quite good for your business.20150828171552-youtube-advertising-online-marketing

    Next thing, if you are having any problems with marketing, then you might consider hiring a marketing manager. These people are certified to do this marketing work for large companies and large business. Their business isn’t easy, and if you are having any problems with this, you can hire them since they are experts in that field. There are many ways in which large companies are different than those small or unsuccessful ones; the answer is good advertisement so don’t save money on it, on the contrary, spend it.